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Cut Through the Noise. Close More Cybersecurity Clients.
In a market where 4 out of 5 security leaders auto-reject vendor emails, your sales team is fighting an impossible battle. We transform cold outreach into warm conversations by equipping your team with content that opens doors.
Helping experts enable sales at:
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The Cold Outreach Crisis: your sales team’s uphill battle
Your sales representatives are facing increasingly impossible odds of breaking through to prospects:
850
+
vendor solicitations hitting CISO inboxes monthly.
78
%
of sales emails instantly rejected without being read.
12
%
response rate (down from 28% in 2020).
4.2
months average time to first meeting.
No trust = no meeting mentality among decision-makers
The Hidden Cost Of Cold Sales
When your sales team spends their time cold-calling prospects who don't know your brand or experts, you're not just wasting effort—you're actively damaging your reputation and burning through resources.
Without a new approach to warming up security buyers, sales teams face a future of declining effectiveness and rising acquisition costs.
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Warm Markets, Not Cold Calls
We transform how your sales team engages with prospects by building familiarity, trust, and interest before the first outreach attempt.
Our Sales Enablement Approach:
Pre-Warmed Outreach
We help your prospects know, like, and trust your experts before your sales team ever reaches out, dramatically improving response rates.
Content-Powered Objection Handling
We create video content that addresses common objections, giving your sales team powerful assets to move deals forward.
Pipeline Acceleration Content
We develop targeted content that addresses specific concerns for prospects already in your pipeline, shortening sales cycles.
Engagement-Based Lead Scoring
We track which prospects are engaging with your content, helping your sales team prioritize outreach to the warmest leads.
The Warm Outreach Advantage
Real Sales Enablement Results:
4.2x Higher Response Rates
When prospects have consumed 3-5 pieces of your expert content before outreach, response rates increase dramatically.
82% Faster Meeting Scheduling
Warm prospects move more quickly to meetings, accelerating your entire sales process.
67% Lower Cost Per Meeting
Pre-warmed outreach significantly reduces the resources required to secure sales conversations.
3x More Multi-Stakeholder Engagement
Content-engaged prospects are more likely to involve additional decision-makers earlier in the process.
The Power of Recognition
When your prospects recognize your experts from their content, the entire dynamic shifts from "vendor vs. gatekeeper" to "trusted advisor continuing a conversation.
How We Enable Your Sales Team
We've developed a systematic approach that transforms your experts' knowledge into powerful sales enablement assets.
Our Process:
1.
Identify Sales Barriers
We work with your team to understand common objections and sticking points in the sales process
2.
Create Targeted Content
We develop video content featuring your experts that addresses these specific barriers
3.
Enable Strategic Distribution
We help your sales team use this content effectively in their outreach and follow-up
4.
Track Engagement & Impact
We provide visibility into which prospects are engaging with content and how it affects sales outcomes
From Content to Conversations
Our Sales Enablement Playbooks:
Inbound-Led Outbound
When prospects engage with your content, we help your sales team follow up with personalized outreach that references their specific interests.
Social Selling Enablement
We equip your sales team with strategies to leverage your experts' content in their social selling efforts, building credibility and opening conversations.
Account-Based Marketing Support
We create targeted content for specific accounts, helping your team penetrate key organizations with personalized messaging.
Pipeline Acceleration
For prospects already in discussions, we develop custom content that addresses their specific concerns and objections.
Before and After:
A Sales Transformation
“We decided to focus more on channel partners, knowing they could be bringing in sales while we're sleeping, so to speak. Cyberwhyze has helped with that. More IT companies, consultants, MSPs are following us on LinkedIn, commenting on content, and filling out more forms on our website.”
- Sheena Sampsel | Director of Sales, Marketing & Partnerships | MainNerve
The Results:
455%
More SQLs from Channel Partners
3x
Sales Velocity — Time to Closed Increased over 3x
242%
Pipeline Growth — Pipeline Doubled in Less than 6 Months
42%
Better Response Rate on Outbound Campaigns Supported by Marketing Collateral
Ready to Transform Your Sales Outreach?
Equip your sales team with the content they need to open doors and close deals.
Not ready to talk?
Watch Our Sales Enablement Masterclass