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We're passionate cybersecurity and deep tech experts who've worked across every facet of marketing, coming together after discovering video's unique power to build trust and grow brands. We transform technical knowledge into authentic stories that resonate, creating connections no generic content ever could.
A marketing veteran who's done it all—brand, web, events, email marketing, Google Ads—and discovered how expert-led video uniquely bridges the Trust Gap. Alano leads our strategic vision and client relationships.
With a career spanning over 10 years in human resources, operations, and strategic communications, Michelle is the steady hand behind Whyze Marketing’s day-to-day excellence. She blends administrative expertise with creative energy—managing everything from HR and benefits to brand representation, team culture, and internal communications. Her work reflects the soul of the brand—thoughtful, people-first, and always moving forward.
A media buyer and growth strategist who treats the internet like a lab. With 10+ years in demand gen, he’s obsessed with reaching the right audience efficiently, ethically and at scale. Because features can be copied and ideas stolen, he’s focused on cybersecurity to ensure the best ideas succeed through strategy, not theft.
A customer success leader passionate about building strong client relationships and delivering exceptional service. They thrive on helping teams scale and ensuring every client feels supported and empowered. Outside of work, they produce music, create video content, and lead a local run club. Driven by results and fueled by connection, they bring energy and care to everything they do.
A leader and designer with experience in agencies and startups from content marketing to healthcare tech. She’s led UI/UX design teams, built brands, enjoys design operations, breakfast burritos, and believes in the fundamental importance of cybersecurity.
A seasoned video marketing strategist that pairs strategic storytelling with sharp distribution to help cybersecurity brands convert attention into pipeline. With a deep grasp of how trust is built online, he's focused on turning complex products into clear, compelling narratives that drive results.
A creative director who began as a multimedia designer, evolved into an entrepreneur, and now leads with deep experience in video, branding, and UX/UI design. Passionate about turning ideas into visual stories that are both beautiful and strategic, they guide a talented team of creatives with intention, curiosity, and a clear vision. Together, they craft bold, thoughtful brand experiences that truly connect and perform.
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Experienced creative leader with a strong track record in media production, storytelling, and content strategy. Experienced in videography, motion graphics, and building training courses for online businesses. Sammie blends technical skill with creative vision to craft impactful content that connects and converts.
Driven by a passion for team leadership and the power of video marketing, Mayra believes in using strategic storytelling to make the world more connected, approachable, and accessible. Her mission is to lead with creativity and purpose, turning bold ideas into global impact.
Behind every successful trust-building campaign is our extended team of strategists, producers, editors, and distribution specialists who ensure flawless execution from concept to results across cybersecurity, enterprise technology, and AI.
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We're a rare blend of strategists, creatives, and videographers united by a discovery: authentic expert voices consistently outperform generic corporate content in building trust.
Our team brings experience from every facet of cybersecurity and deep tech marketing, coming together around video's unique power to transform complex knowledge into compelling stories. We're not just creating content, we're building genuine connections that drive both brand authority and measurable pipeline results.
We began by offering free video production at trade shows, showcasing how expert-led content could effectively build trust with skeptical buyers.
We became trusted partners for companies in cybersecurity, enterprise tech, and AI, including startups like Halcyon and enterprises like Cisco, Webroot, and Lenovo.
We continue to focus on helping internal experts become the trusted voices that buyers turn to for guidance during their decision-making process.
We bridge the gap between how buyers research (70% of their journey seeking trusted guidance) and how companies market (73% of their budget on bottom-funnel tactics). Unlike generic agencies, we specialize in turning internal experts into trusted voices that engage buyers in the crucial research phase.
We tackle the trust challenges in cybersecurity, enterprise technology, and AI with specialized approaches. Unlike general video marketing firms, we understand the credibility needs of security leaders, enterprise buyers, and AI prospects focused on accuracy and ethics.
We simplify video marketing for technical companies, managing everything from strategy to production and distribution. Unlike other solutions that demand client involvement, we let busy experts focus on sharing their knowledge while we handle the entire process, making sophisticated video marketing easy for technical organizations.
You wouldn't find our team together at any other company. We've assembled a rare combination of talent specifically designed to bridge the Trust Gap:
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We understand the trust challenges in security, where countless vendors compete and every choice carries risk. We help experts prove their credibility while preserving operational security.
We turn complex technical capabilities into compelling narratives that build credibility with both technical and business decision-makers in multi-stakeholder buying groups.
Our AI expertise turns abstract concepts into engaging content that builds trust through technical credibility and ethical transparency—key in a market full of hype and skepticism.
Let's turn your experts into the trusted industry voices your market remembers.
