Frequently Asked Questions

Professional buyers are skeptical of vendor pitches, not valuable expertise. By leading with education instead of product, you bypass the vendor fatigue filter and establish credibility before making an ask.

Absolutely not. The most successful approach integrates expert-led video with your existing channels. We typically recommend strategic reallocation rather than replacement—shifting portions of underperforming spend to trust-building initiatives. Many clients find that expert video actually enhances performance of their other channels.

That’s exactly the point. Buyers want to hear from genuine experts, not polished marketers. Our process is designed to bring out authentic expertise in a compelling way, without making your people uncomfortable.

We track metrics that matter in today's complex buying environments: branded search growth, video engagement from target accounts, pipeline influence, and sales outreach response rates—giving you visibility into trust development over time.