.svg)
Turn Cybersecurity Content Viewers Into Pipeline
In a market where buyers spend 70% of their journey researching independently, traditional lead generation tactics aren't enough. We help you convert passive viewers into active prospects by positioning your experts as trusted guides throughout the buyer's journey.
.png)
.svg)
BEYOND TRADITIONAL LEAD GENERATION
.jpg)
BEYOND TRADITIONAL LEAD GENERATION
The Lead Generation Paradox
Most companies focus on capturing demand at the bottom of the funnel, creating fundamental disconnects with today's buyer behavior.
Rising Acquisition Costs
Decreasing conversion rates
Lead quality challenges
Extended sales cycles
Increasing dependency
The Reality of
Modern B2B Demand
Today's B2B buyers don't want lead generation tactics—they want education, insights, and guidance before they identify as "leads":
70%
Of the buying journey happens before prospects reach out to vendors
89%
Of buyers want to see expert content before vendor contact
92%
Of buyers are more likely to purchase after engaging with trusted advisors
6.8
Months of research time before first vendor contact
82%
Of security professionals Report "vendor fatigue" as a major challenge
.png)
Demand Through Trust, Not Interruption
We transform how you generate demand by positioning your experts as the trusted voices buyers seek during their independent research phase.
Education-First Content
We create video content that prioritizes solving problems and providing insights, establishing your experts as trusted advisors before making any ask.
Multi-Stage Nurturing
We develop content sequences that progressively build trust and engagement, moving viewers from passive consumption to active consideration.
Engagement-Based Qualification
We track viewer engagement across platforms to identify high-intent prospects based on actual interest, not just form submissions.
Sales Enablement Integration
We connect content engagement to your sales process, helping teams prioritize outreach to the most engaged prospects.
Continuous Optimization
We refine content and distribution based on performance data, constantly improving the connection between video engagement and pipeline.
.png)
From Viewers to Pipeline
From Viewers to Pipeline
Real Demand Generation Results:
635+ Leads in 30 Days
$0.55 Average Cost Per Video Completion
85% Net New Pipeline
3 SQLs Per 1,000 Video Completions
42% Reduction in Customer Acquisition Costs
The Compounding Effect
Unlike paid advertising that stops working when you stop paying, expert-led video creates a sustainable demand engine that compounds over time.
How We
Generate Demand
Through Trust
Our Process:
This process creates a self-reinforcing cycle where content engagement leads to pipeline creation, providing data that improves future content.
Demand Generation Playbooks That Work
Our Proven Approaches:
Demand Generation in Action
"Cyberwhyze has been instrumental in scaling our content engine and tightening the link between brand awareness and net new pipeline. They understand the cybersecurity space and know how to make content actually perform."
The Results:
$1,294,000
55%
22,672
1000
538
Ready to Transform Viewers Into Pipeline?
Let's create a demand generation engine built on expert trust rather than interruption marketing.