Transform Your Cybersecurity

Experts Into Trusted Industry Voices

Through Strategic Video Marketing

I have been in tech marketing for years, working with brands like Cisco, Security Scorecard, WebRoot, and now Lenovo.  As a product marketing manager, I am responsible for making sure that Lenovo's edge computing and edge AI business achieves its growth potential,  and more importantly, is telling a story that our audience can resonate with.  Because marketing is getting noisier every single day and is harder  to create demand, I knew we would need to take a new and innovative approach in order to stand out  and tell our story. And more importantly, a human-centric approach. Let's face it, traditional  static content like blogs, ebooks, and white papers aren't working as well as they used to.  And attention is shifting towards video content and influencers.  But it can be hard for a large enterprise to adopt video marketing at scale.  When I found CyberWhyze, they introduced me to a really innovative approach by getting our experts and thought leaders on camera  and leveraging short and medium form content  that is distributed on LinkedIn and YouTube.  What I really like is that CyberWhyze has a strategy first approach.  Where other agencies typically struggle to really understand  technical aspects of a business,  CyberWhyze takes the time to understand our products and solutions  and develop video  topics and scripts or outlines that help us tell our story.  On top of creating amazing video content with our experts, CyberWhyze's video production  team is always on brand, and the production quality is next level.  They are able to adhere to the high standards expected of a global company like Lenovo.  If you are a larger enterprise tech company looking for a new and innovative approach to  creating demand and you want to get into expert-led video marketing, I highly recommend CyberWhyze.

Everything that I do is about driving revenue.  I spent so much time in sales and operations roles  that I'm very, very focused on the details,  you know, matching every penny that is spent  to a penny that's earned.  So my name is Jason Green.  I'm the Director of Growth Marketing here at Halcyon.  We're the only company on earth  that can offer our customers the ability  to truly decrypt after a ransomware event.  From a content strategy,  one of the biggest components for us is short form content.  We understand that in 2024, it's how people wanna consume  and it's not just to sell, but it's to educate themselves.  It's to learn, it's to entertain too.  And so we've invested heavily in building that type of quick, easily digestible types of content that we know that people can consume.  So it's interesting. Video's scary, right?  And I think there's a reason that companies don't do it for themselves, right?  It's hard. There's a lot of work involved.  And CyberWhyze really makes it easy.  The preparation that the team brings makes it very, very simple and the output I think  speaks for itself.  I had a video that we shot, I posted that on my LinkedIn profile last week and I've  both had already over 5,000 views of that video.  Since working with CyberWhyze, I've actually had information security professionals reaching out to me, connecting with me on LinkedIn, kicking off conversations with me,  wanting to talk to me. And I think it's literally because of this video content that we're creating.  So if you're a cybersecurity company and you're thinking about adding video content to your  content library and your content strategy. I literally cannot recommend CyberWhyze strongly enough. They're the best.

At a certain point, it was probably a couple of years ago now, roughly, we started to see that nothing was converting for the most part.  We'd have one off here and there, but that was it.  MainNerve is a penetration testing service run out of Colorado Springs, Colorado.  We work a lot with the small to mid-sized businesses, but we've also worked with larger companies. Before joining  with CyberWhyze, we were working with a different type of marketer who is primarily focused on  pay-per-click with Google Ads. When we noticed that there was a big uptick in the competitors,  he was asking us to just spend more money so that we would get in front of all the competitors.  But after a certain point, if you're not making a lot of money, you can't keep spending forever.  It felt kind of like maybe they didn't understand our industry very well.  We definitely were looking for someone who was more specialized with the cyber world and understanding that our service is not going to be customer to customer  it's business to business as I've continued doing the video content with  CyberWhyze it's become easier CyberWhyze will look for trending topics and bring  those to us and they'll ask for feedback and then sometimes we'll bring our own  topics from things that customers have said. It's a really collaborative effort and I like doing that with them. They'll  tell us what they think. I never feel like they're hiding anything from us  whereas the previous company I kind of wondered about that. We've noticed that a  lot more IT companies, consultants, MSPs are now following us on LinkedIn. Some of them are even commenting  on our content. And we've also noticed that they've been filling out more forms on our website as well.